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Hear from our experts on what’s brewing in the digital marketing industry.

05/09/2019

Look Mama, I’ve Been Trolled!

Years ago, it was every marketers’ worry that their brand will be the butt of the jokes by trolls. Today, however, trolling is almost a part of every marketing campaign there is out there. If you are thinking of trolling your own brand to get the marketing attention, read on! Urban dictionary has it that ⟩

28/08/2019

Brand Identity 101: Finding your sweet spot in the digital space

In spite of the aesthetically pleasing #ootds and vlogs that flood the platforms on a daily basis, the audience is looking beyond visuals to trigger the desire to engage and follow – they want to be involved. In the words of marketing expert, Bianca Bass, “People no longer buy products, they buy better versions of themselves.”

20/08/2019

Jumping On The Trend-wagon

The digital space is fast-paced and saturated. Brands and businesses are on a constant battle, to find ways to stand out, amidst the sea of similarities. That said, when a trend like the “Bottle Cap Challenge” comes along, it almost always seems like you have hit the jackpot. Relevance? Check. Talk of the town? Check. ⟩

06/08/2019

How Huawei Overlooked a Potential Crisis

After almost a week of the Huawei Singapore commotion, Huawei has become a common name among Singapore households, for the wrong reasons.

29/07/2019

4Ps: Zooming In On Who You Target Online

How to target the right audience for my product? Here’s how to do it in the right way.


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