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Posts tagged: #branding


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28/08/2019

Brand Identity 101: Finding your sweet spot in the digital space

In spite of the aesthetically pleasing #ootds and vlogs that flood the platforms on a daily basis, the audience is looking beyond visuals to trigger the desire to engage and follow – they want to be involved. In the words of marketing expert, Bianca Bass, “People no longer buy products, they buy better versions of themselves.”