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Posts tagged: digitalmarketing


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07/10/2019

Live Streaming: Time to get ‘reel’

Ever since the emergence of vlogging on YouTube, we have witnessed the progress of live streaming as a viable marketing format. In fact, it is one that seemed rather informal yet has paved its way to the hearts of many – all three hours long at times – raw and unedited, to an audience ever ready for content.

What is it about live streaming that works?

27/09/2019

The Reality of Influencer Marketing

Influencer marketing has seen a significant rise and demand over the past few years. For the longest time, we were used to seeing only celebrities fronting brands and businesses. With the emergence of influencers, the presence of these “regular people”, yet, with significant influential power became refreshing to the audience and business owners alike.

15/09/2019

Podcast Fever: Why are listeners tuning in more frequently than ever?

How do you tell if podcasts are today’s go-to medium for brands and businesses? When cats have their own– a whole 30 minutes of them just purring. No joke. As of current, there are about 700,000 (not just of cats) active podcasts, with some 29 million episodes altogether! This is an increase from 550,000 and ⟩

05/09/2019

Look Mama, I’ve Been Trolled!

Years ago, it was every marketers’ worry that their brand will be the butt of the jokes by trolls. Today, however, trolling is almost a part of every marketing campaign there is out there. If you are thinking of trolling your own brand to get the marketing attention, read on! Urban dictionary has it that ⟩

28/08/2019

Brand Identity 101: Finding your sweet spot in the digital space

In spite of the aesthetically pleasing #ootds and vlogs that flood the platforms on a daily basis, the audience is looking beyond visuals to trigger the desire to engage and follow – they want to be involved. In the words of marketing expert, Bianca Bass, “People no longer buy products, they buy better versions of themselves.”


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