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07/10/2019

Live Streaming: Time to get ‘reel’

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Ever since the emergence of vlogging on YouTube, we have witnessed the progress of live streaming as a viable marketing format. In fact, it is one that seemed rather informal yet has paved its way to the hearts of many – all three hours long at times – raw and unedited, to an audience ever ready for content.

What is it about live streaming that works?