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Posts tagged: riverhongbao


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25/03/2019

River Hongbao 2019: A First in Digital Marketing

River Hongbao is one of the biggest and most anticipated Chinese New Year cultural events in Singapore. The event features an unrivaled spectacular international fireworks display, larger-than-life lanterns and cultural performances over 8 days of festive celebration. This annual affair started its first episode in 1987 and has drawn crowds of over 1 million visitors in recent years.