17/09/2019

Why knowing your digital footprint is important for your business?

Do you know what data or information that your business is leaving behind on the internet? Businesses should focus on reviewing and evaluating their digital footprint to understand what their digital reputation means to their existing and potential customers. Customers are becoming more digitally savvy; therefore, they are likely to check the digital presence of a brand online before taking the next step in contacting businesses or making a purchase. Not just your customers, your potential employees may or may not join you based on the digital reputation you have.

As a business, you are expected to participate in a series of activities, from being present in the digital sphere, posting information about your product to responding to your customer’s social media enquiries to build your digital footprint. 

In our previous blog posts, we covered how you can start establishing your brand online, use ongoing trends to amplify your product and how you can use digital advertising techniques to reach out to the customers you are looking for.

Importance of Digital Footprint

Digital footprint is crucial to your business and it helps you determine the standing point of your brand on the internet. If your business lacks a particular presence online then, it could nullify your digital marketing efforts instantly, and you’ll never get a chance to interact with your potential audience. Imagine your customers got your marketing ads but cannot find your basic profile on Google. Your marketing efforts would keep running in circles with no conclusion at all!

Why a business must have a digital footprint

Therefore, it is crucial to understand your business’ digital trail for your business—if you are operating as a physical business with zero website presence then, your customers online could enhance your business’ footprint by simply mentioning your brand name and services.

(Picture credit here)

What can you use your digital footprint for?

Marketing on the internet is a huge and laborious step for most businesses and they cannot get everything right instantly—they are required to invest in activities to facilitate their presence and reach online. Having a digital footprint plays a crucial role in enhancing the business’s online marketing strategies along with global sales, and a digital footprint is often regarded as a virtual biography of the company’s branding process.

Utilising your digital footprint accurately can help you narrow down your demographics easily, and you can consider it as a shortcut to connect with the potential buyers that are guaranteed to make a purchase from your business.

The evolution of the internet over the years has also supplemented the growth of several digital platforms, and online businesses are often experimenting with valuable mediums to improve their digital presence online. For instance, videos are responsible for accumulating 79% of mobile internet traffic online, which saw a boom in the video marketing industry for the past few years. Businesses are producing more videos than ever before on various channels such as YouTube, Vimeo and Tik Tok so that consumers can be exposed to brands. This is one way to grow their digital footprint online to leave a digital trail and attract their potential customers to their businesses.

How do I start?

For starters, you can make the most out of Google to connect with your audience. Have you registered on Google MyBusiness and the suite of products such as “Questions and Answers”? Customers are on an outlook to learn about the services of a business, and they would preferably ask questions on Google rather than emailing their queries to a business. Responding to the questions would enhance your business’ digital footprint extensively.

Having your business listed on Google is a great start

Having a conscious digital trail online makes all the difference in making that sales conversion.

The world of digital has come upon us and businesses cannot ignore the benefits that a digital presence will bring or the perils of having no digital footprint at all. Investing in your business’ digital reputation is a surefire way to increase your digital footprint online, and you can further maximize it to achieve favourable outcomes for your business.

Beknown offers exclusive digital media strategy and consultation services to its clients, and we are here to help you expand your digital footprint online. Visit us at www.wearebeknown.com to learn more about our services!

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